Recent posts tagged publicity
2022
Blurbage And Other Difficulties
The difficult art of writing marketing copy for books.
2016
'Flight of the Vajra' Is In The Running In The Nerdist's Space Opera Competition At Inkshares!
ATTENTION READERS/FANS OF MY WRITING AND MOST EVERYONE ELSE TO BOOT: I need your help! I have just submitted my far-future SF fantasia Flight of the Vajra to The Nerdist's new Space Opera competition over at Inkshares: https://www.inkshares.com/books/flight-of-the-vajra Here are...
2015
To Leap Over The Wall Dept.
Why "DIY or die" may not cut it anymore.
Infamy, Infamy, They All Have It Infamy Dept.
But of course it's scary to stick your neck out.
Will Success Spoil Rock Hunter? Dept.
Warning: Navel-gazing within!
2014
Sometimes Middlemen Matter Dept.
Publishing companies: the unknown ideal.
Dr. Goodreads Dept.
On why hyping yourself always feels like it should be someone else's job -- except when it really isn't.
You've Seen The Headlines, Now Read The Book Dept.
Is tying your work into current events smart self-promotion or just spammy?
The Curation Is Worse Than The Disease Dept.
Amazon's self-publishing program is no curation program.
But Here's What It's Really About Dept.
The story isn't the pitch, but for readers, it often is.
Slush Piles Dept.
How both self-publishing and conventional publishing are doing authors and readers (and critics) the same kinds of disservices.
2013
No Diversity Please, We're Geeks Dept.
Why technology doesn't promote creative diversity in the ways we like to believe it does.
Look, Ma, I'm In Print! Dept.
On the fallacies of attention-getting in the "going viral" age.
What The Market Will Allegedly Bear Dept.
What we call "the market" reflects more the behaviors of a few, not many.
Just Lucky I Guess Dept.
Why things are popular may be more about dumb luck than anything else. But don't despair too much.
The Sounds Of Salesmen Dept.
What self-publishers need most: big data?
In Their Faces Dept.
Just "being a writer" isn't enough anymore -- and maybe it never was.
Do It (To) Yourself Dept.
On self-publishing, self-promotion, and self-delusion.
Still Cutting Out The Middleman Dept.
Publishers, who needs 'em?
Money in the Bank Dept.
Meet my first, and very tiny, Amazon Kindle royalty check.
My TGT Media Interview
Hey, Ma, I'm on the air!
2012
What We Talk About When We Talk About SF&F Dept.
On why good SF&F should be concerned with details, not trivia.
Almost Famous Dept.
Why Should Libraries Focus on Popular Books? « Annoyed LibrarianLibraries should concentrate on collecting books that people might want to read, might even enjoy and benefit from, but don’t know about, and then promote them like crazy. The bestsellers are...
2010
Pri¢etag Dept.
During a discussion with someone else about giving things away that you'd normally charge for, this insight came up: When you take the price tag off something, you deprive most people of the easiest way they have to gauge its...
Sub-Sub-Division Dept.
The monetization paradox (or why Google is not my friend) - Charlie's Diary ... if I wanted to spend my time marketing my books I'd have gone into marketing. I'm a writer. Every hour spent on marketing activities is an...
