How to find something new there. (And how to make it.)
What's the difference between just "jamming some stuff together" to make a story, and molding raw material into something truly new?
How not to feel pre-empted when something you want to create resembles something else out there.
A world where we mandate weirdness is just as unproductive as a world where we mandate its removal.
It's important to deliver original things in the way that matter; it's not important to be original everywhere and always.
The original, the original, the original. Three times over.
On weirdness as a substitute for being original.
On making a *constructive* argument for creative snobbery.
You'll scare everyone off.
How something classifies as "original" for us may be just as arbitrary as whether or not we like it in the first place.
On the word "unmarketable".