The difficult art of writing marketing copy for books.
At some point I imagine someone came up with (or should come up with) a game theory of creative work.
On taking superhero movies seriously (because billion-dollar box office isn't serious enough, I guess).
Because if it's popular, it has to be good! Right? Right?
On Pixar's alleged slide into crass commercialism.
The world does not owe creative types a living -- not yet, anyway.
Storytelling descending; marketing rising.
Why "disruption" starts at home in creative circles.
The how-to of writing is something to be outgrown, not followed to the end.
Freedom's just another word for nothing left to sell.
Creativity, repeating itself. (Or why you don't remake lightning in a bottle.)
On the communal enjoyment of entertainment and the 'paradox of choice'.
Are there too many comic book movies? No, just too many movies made from the same prefab story beats.
You'll scare everyone off.
We'd sooner sell another version of the old than dream up something truly new -- and maybe it's marketing that's the culprit.
On culture being a tasteless affair (puns intended).
When your only marketing system is for marketing blockbusters, what happens to everything that's not a blockbuster?
How my "is" is not everyone else's "ought".
Why the "market" can't fix problems with creative work.
What we call "the market" reflects more the behaviors of a few, not many.
Why citing "data" as your justification can be no less arbitrary than "Because I said so."
How number crunching -- the tool of the good -- too easily becomes the enemy of the great.
Spike Lee turning to Kickstarter may be the new normal.
On the video game of the TV series of the movie inspired by the book.
What happens to the movies after they all become tentpoles.