Change In The Wind

By Serdar Yegulalp on 2019-02-06 08:00:00-05:00 No comments

I was doing some site housekeeping the other day when it came to me that the "Genji Press" name doesn't fit what I'm doing anymore, and hasn't fit for a long time.

I have never been all that happy with the decision I made around the name. I picked it because the first couple of works I produced under the label had been set in Japan (Summerworld, Tokyo Inferno), and I had vague plans for doing more in that vein. But I've drifted away from such projects, and the label no longer reflects what I'm trying to do with my work. It's just a name. It's not me.

I'm also not thrilled with the idea that it could be seen as culturally appropriative. I should point out that nobody else has told me this; this is something I realized on my own, if only belatedly. It's 2019, not 2006, and I should be realistic about how some things can be a bad look even when you never intend them.

I've started, in the background, a search for some possible new names for the outfit. Don't expect anything to come of this immediately. But it's something I now have as a low-level ongoing mission. Maybe by the end of the year, you'll see a rebranding, and even after that the old Genji Press addresses will still work (if only as redirects). For now, though, normal service will continue uninterrupted.

Tags: Genji Press naming things