This Wasn't On The Menu Dept.

By Serdar Yegulalp on 2013-07-10 14:00:00 No comments


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Pauk Krugman's The Great Unraveling had some interesting notes in it about why, for so long, English food had such a bad reputation:

The appreciation of good food is, quite literally, an acquired taste -- but because your typical Englishman, circa, say, 1975, had never had a really good meal [because industrial food production was so poor], he didn't demand one. And because consumers didn't demand good food, they didn't get it. Even then there were surely some people who would have liked better, just not enough to provide a critical mass.

And then things changed .... Enough people knew what good food tasted like that stores and restaurants began providing it -- and that allowed even more people to acquire civilized taste buds.

The same could be said about our attitudes vis-a-vis our entertainments and our culture. We don't know that things can be better, so we don't demand that they be better except in the most jejune or trivial ways. The end result is a pipeline that actually thinks a remake of 21 Jump Street is a pretty good idea.

I don't mean to sound like I'm denigrating people who genuinely enjoy such things. It's more the mindset of the creators who think such things are good ideas that I deplore. They impoverish audiences with such decisions, but most crucially, they impoverish themselves by shutting themselves away from opportunities to create something genuinely new and different.


Tags: Paul Krugman audiences creativity movies