Trust Me, I'm A Marketer Dept.

By Serdar Yegulalp on 2013-05-06 22:00:00 No comments

BattleBlock Theater devs say digital releases, crowdfunding won't 'stabilize' indie scene | Polygon

"I think as more content becomes available you are going to see individuals who are not devs and maybe not working at hardware companies becoming the 'trusted source' of what is good out there in the mass of games," Baez said, noting he thinks digital platforms will adopt curated feeds in the future. "This will differ than just ratings or being a reviewer; I think it will become more like your favorite radio DJ who you listen to because you like their taste."
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Sound familiar? Granted, it's an entirely different venue from the bookstore or record store, but it has the same flavor. We never really had a culture of indie gaming stores -- or, rather, they were subsumed into other things like comic shops and whatnot -- but if there's a way to make curation happen that serves audiences of all kinds, to get them interested in the genuinely new and inventive rather than simply straitjacket them into buying a minimally-revved version of what was out last year, let's see it.

Tags: audiences curation games marketing